CLIENT NAME:
Midea India
tyccAd December 6, 2025
TYC Communication designed a comprehensive PR plan focusing on boosting Carrier Midea India’s visibility across print, digital, and electronic media. The strategy emphasized targeted media interactions, strategic press releases, and on-ground activations like store launches to strengthen the brand narrative. Additionally, events were planned to engage key stakeholders and audiences, aligning with Carrier Midea’s expansion goals in the Indian market.
The Impact
TYC incoprated an integrated PR campaign to brand Carrier Midea India as a market leader in the HVAC category. The agency organized and conducted store launch events in key cities with high involvement by prominent media outlets and target groups. Each event was accompanied by customized press releases, strategic journalist connections, and media relations.
