CLIENT NAME:

Servokon Systems Limited showcased

tyccAd July 4, 2023

Gallery

The Strategy

With its entry into the solar energy segment, Servokon aimed to establish itself as a key player in the clean energy industry by showcasing its new role as an Engineering, Procurement, and Construction (EPC) company. Offering a diverse product range that included off-grid and on-grid solar power generation systems, panels, and inverters, Servokon intended to serve both domestic customers and larger solar projects. At Elecrama 2023, the company displayed its innovative solar batteries, inverters, and Solar Power Generation Systems (SPGS), all while aiming to create strong PR tactics that could attract both media attention and a broad audience to its stall.

The Impact

The PR and branding efforts led to significant success at Elecrama 2023. Servokon’s stall attracted a large number of visitors, and the company’s presence was covered extensively by top-tier media outlets across both online and print channels. This media exposure not only increased Servokon’s visibility in the clean energy market but also generated strong interest in its product range. As a result, the event directly contributed to a noticeable increase in sales, reinforcing Servokon’s position in the solar energy sector. The positive momentum from the event laid the groundwork for future growth in the clean energy space.