CLIENT NAME:
Rashtriya Sewa Sangam 2023 by Rashtriya Sewa Bharti (RSB) at Jaipur, Rajasthan
tyccAd July 3, 2023
The NGO’s motive was to build a prosperous country with a harmonious, capable, and self-reliant society. The strategy was prepared to highlight such noble cause on the grounds of encouraging and motivating youth to shape their lives in right direction. Venue being Jaipur, media was called to attend the event from all of Rajasthan. Delhi being in close proximity, many media houses also showed their interest in travelling to the venue to cover the event.
The solution
Media coverage for the event was strategically divided based on interest in each day’s activities. The first day spotlighted volunteers setting up stalls to showcase their social upliftment work. The second day featured leading industrialists and Dr. Mohanrao Bhagwat, Sarsanghchalak of RSS, discussing the urgent need for ‘Suposhit Bharat’ (Nourished India) and ‘Atma-Nirbhar Bharat’ (Self-reliant India). They outlined steps to achieve these goals and societal contributions. The final day focused on presenting case studies and rewarding exceptional work. Each day’s activities held unique significance, attracting varied media interests. Consequently, PR activities and coordination were tailored to align media with their areas of interest and facilitate interactions with relevant spokespersons.
The Impact
The event made a significant impact on both attendees and the media. The large turnout of enthusiastic followers eager to contribute left a strong impression. This excitement was reflected in media coverage, which conveyed the stories with genuine intent. The positive portrayal ensured that the success stories reached a wide audience through their target readers, amplifying the event’s impact and reinforcing the cause.
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