CLIENT NAME:
National Conclave by Dadhichi Deh Dan Samiti
tyccAd July 4, 2023
The event, organized by an organization dedicated to body-organ donation for years, should rightfully draw the attention of stakeholders and potential donors. It was not just another event but one with a significant societal purpose. The presence of Health Minister Mansukh Mandaviya and Vice President Jagdeep Dhankhar further amplified its impact and generated increased interest. Their involvement underscored the event’s importance and helped elevate its profile, emphasizing the critical need for organ donation and societal contribution.
The solution
National and international publications, including BBC, ANI, Times of India, and new media outlets like The Ken and Quint etc., were invited to cover the event. Given its international relevance, foreign correspondents and international media were actively engaged with spokespersons, ensuring broad global coverage. Regular press releases were shared with regional and national media to keep them updated. This comprehensive media strategy aimed to maximize visibility and impact, reflecting the event’s significance and its role in addressing global issues, and ensuring that key messages reached a wide and diverse audience.
The Impact
The event attracted significant interest from local and international organizations, eager to contribute to the cause with generous donations. It underscored the importance of organizations like Dadhichi, which focus on organ donation despite policymakers often prioritizing issues like poverty and hunger. The conclave brought much-needed attention to the organ donation space, highlighting its critical role in saving lives on the brink. This renewed focus is vital for addressing the urgent need for organ donors in society.
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