CLIENT NAME:
Khel Mahakumbh – Khel Samvaad Sangam in Prayagraj 2025
tyccAd April 9, 2025
For Khel Mahakumbh in Prayagraj, TYC Communication crafted a strategic framework that fused the legacy of India’s indigenous sports with aspirations of international sporting recognition. The focus was on delivering a strong cultural message through contemporary communication tools. The approach emphasised media outreach, stakeholder engagement, and on-ground activation to amplify the event’s core message across traditional and digital platforms.
The solution
TYC Communication spearheaded the end-to-end event planning, branding, and communication for Khel Mahakumbh. From conceptualising the event identity to managing press relations, digital promotions, and on-site execution, TYC ensured a seamless experience. The team curated a storytelling approach that celebrated India’s ancient games.
The Impact
Khel Mahakumbh in Prayagraj witnessed remarkable public engagement and extensive media coverage, successfully reviving interest in India’s traditional sports. TYC’s strategy plan generated awareness across multiple platforms, drawing participation from different age groups and establishing the event as a cultural and sporting milestone. The initiative not only celebrated heritage but also paved the way for future conversations on India’s global sporting potential.
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