CLIENT NAME:
Haritalika Teej Mahotsav 2022 by Hamro Swabhiman
tyccAd July 4, 2023
Hamro Swabhiman Trust is dedicated to honouring the Nepali/Gorkha community’s contributions to Indian society while promoting and preserving their culture, traditions, education, and health. Through Hartalika Teej celebrations at Siri Fort Auditorium, the trust aimed to showcase the Nepali people’s rich cultural heritage globally. By executing a well-planned event strategy, we strived to uphold the community’s dignity and emphasize its integral role in India’s cultural fabric.
The solution
To ensure widespread recognition of the event, we implemented a comprehensive PR and branding strategy. This included drafting a press release and securing media coverage to promote the event across various platforms. We amplified our presence by leveraging social media channels and creating posters and billboards to create awareness. Cultural programs were a key focus, highlighting traditional performances. We also gathered notable guests, including cultural experts, to enhance the event’s prestige and relevance, ensuring it reached diverse audiences and garnered media and public attention.
The Impact
The event was a resounding success, attracting significant media coverage and positive attention. The presence of distinguished guests like Yog Guru Swami Ramdev, Patanjali Ayurved’s CEO Acharyashree Balkrishna, government officials, and the Ambassador of Nepal to India added great value to the event. Hundreds of Nepali-speaking individuals and representatives from government and non-government organizations attended, celebrating unity and cultural pride. The event successfully achieved its goal of showcasing Nepali traditions on a larger platform, while reinforcing community ties and cultural pride among attendees.
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