CLIENT NAME:
Felicitation of Odisha CM Sh. Naveen Patnaik at Odisha Bhawan
tyccAd July 4, 2023
Our agency executed a comprehensive media strategy for the IIFT 42nd India International Trade Fair, particularly focusing on Odisha’s pavilion and Odisha Day celebrations. Pre-event, we crafted and disseminated media invitations, followed by proactive media calling to ensure significant attendance. We facilitated on-site media interactions, ensuring extensive coverage of Odisha’s rich culture and economic prospects. Post-event, we managed media follow-ups, securing in-depth features and articles. Our efforts resulted in substantial media traction, highlighting the pavilion’s unique exhibits and the vibrant Odisha Day celebrations, thus enhancing visibility and interest in Odisha’s trade and investment opportunities.
The solution
Our agency successfully generated over 80 media coverages for the IIFT 42nd India International Trade Fair events, meeting and exceeding the target. We meticulously managed media calling and story filing for both pre-event and post-event press releases, ensuring robust media presence and engagement. By coordinating on-site media interactions and facilitating comprehensive coverage of the Odisha pavilion and Odisha Day celebrations, we significantly enhanced the visibility of Odisha’s cultural and economic offerings. Our strategic approach ensured thorough media representation, delivering impactful exposure and promoting the heritage and culture opportunities in Odisha.
The Impact
As a result of the widespread media attention, our client’s visibility and trustworthiness increased significantly after the incident. Many media outlets featured the Odisha pavilion and the Odisha Day events, highlighting the state’s rich cultural heritage and promising economy. Potential investors and trade partners became more interested as a result of this enhanced exposure, which led to the creation of new business opportunities. By securing consistent coverage, our all-encompassing media plan improved the client’s standing and established Odisha as a top trade and investment destination.
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