CLIENT NAME:
Announcement of grand Scan & Win Campaign & CSR Initiative by Indian Oil Corporation Ltd.
tyccAd July 4, 2023
To enhance the experience of commuters using petrol and diesel services at petrol pumps, Indian Oil Corporation Limited (IOCL) launched its grand Scan & Win sales promotion campaign. The aim of this initiative was to further strengthen the corporation’s vast customer network and extend its reach to every corner of the country. Our goal was to leverage a robust PR and branding plan to create maximum awareness of this campaign, engaging IOCL’s consumers and encouraging their active participation in the promotion.
The solution
Our strategies focused on generating extensive media coverage and creating a strong presence across multiple platforms. We issued a comprehensive press release, secured media coverage across various outlets, and promoted the event vigorously on social media channels. Posters and billboards were displayed strategically to enhance visibility and ensure maximum consumer engagement. The approach was designed to ensure the campaign reached a broad audience, building anticipation and excitement around the Scan & Win promotion.
The Impact
The results of the event were overwhelmingly positive. The campaign received substantial media coverage and attracted a high number of participants, contributing to a significant boost in sales. The strong turnout and consumer engagement demonstrated the success of our PR and branding strategy, helping IOCL achieve its primary objective of enhancing customer interaction and awareness for the promotion.
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