CLIENT NAME:
Xebia
tyccAd August 6, 2024
Xebia, a technology hub offering diverse transformation services, also runs Xebia Academy to train youth and tech enthusiasts as digital leaders. Our task was to engage tech journalists covering software and technological advancements. We developed a PR strategy to significantly impact both the Indian market and Xebia’s international offices. This approach effectively enhanced their visibility and reputation across various media platforms, ensuring broad recognition and positioning Xebia as a key player in the technology sector.
The solution
We engaged the media with detailed case studies showcasing Xebia’s impactful work and recent developments. By highlighting the rapid growth of Xebia Academy, we strategically communicated these successes to attract prospective clients and industry peers. Our efforts included pitching to numerous trade publications, resulting in extensive coverage across mainstream and financial media. This approach ensured Xebia’s achievements and innovations were prominently featured, reinforcing its position as a leader in technology transformation and digital leadership training. Through consistent media engagement, we significantly enhanced Xebia’s visibility and reputation, solidifying its standing in the technology sector.
The Impact
Our PR activities for Xebia Academy were highlighted in Education Times, Careers360, Edugraph, Shiksha.com, and YourStory. Xebia Technologies secured coverage in tech outlets like ETtech, DataQuest, Express Computer, and Times Internet. Interactions with leading publications strengthened relations with the company’s executives. Regular media appearances and ongoing engagement enhanced Xebia’s brand image and perception, establishing it as a thought leader and demonstrating its industry expertise effectively.
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