CLIENT NAME:

TAC Ayurveda

tyccAd August 1, 2024

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The Strategy

The TAC Ayurveda Co.’s strategy focuses on emphasizing the authenticity and efficacy of its Ayurvedic products, leveraging the growing trend towards natural and holistic wellness. By highlighting the blend of ancient Ayurvedic wisdom with modern scientific validation, the brand can build trust and credibility. Engaging storytelling through digital marketing, influencer partnerships, and educational content will foster a loyal community. Additionally, expanding product lines and ensuring high-quality customer service will drive growth and customer retention.

The Impact

The PR strategies yielded significant results for TAC, most notably attracting substantial investment. The brand received ₹81 Lakhs for 1% equity and ₹69 Lakhs in debt at 12% interest from Aman Gupta and Vikas D Nahar on Shark Tank. This endorsement not only provided crucial financial support but also validated TAC’s business model and market potential. The involvement of celebrity ambassadors like Rubina Dilaik and Kajal Aggarwal further bolstered TAC’s market presence, with Kajal Aggarwal also providing seed funding. These developments led to a marked increase in sales and a strengthened brand credibility. The strategic PR efforts successfully elevated TAC’s market position, enabling it to leverage its enhanced image to attract new customers and partners while solidifying its status as an industry leader.