CLIENT NAME:

Sheru

tyccAd August 6, 2024

The Strategy

Sheru, an emerging company dedicated to a sustainable future, focuses on innovative energy solutions and aims for zero emissions. Led by enthusiastic young founders, Sheru has secured numerous clients and projects, including government initiatives for battery storage installations. Their successful project implementations and associations have been prominently featured in media stories, ensuring their impactful work in the energy sector receives significant recognition. This visibility underscores their commitment to advancing clean energy and sustainable practices.

The solution

The initial target was to feature the company in startup publications that focus on opportunities, development, and achievements within the Indian region. We aimed to highlight the performance metrics of startups in the energy sector and showcase Sheru’s growth story. To achieve this, we pitched the company’s narrative to high-profile media outlets like YourStory, Inc42, and VCCircle. This strategy was designed to capture the attention of investors and industry peers, emphasizing Sheru’s achievements and positioning it as a notable player in the energy sector’s startup ecosystem.

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The Impact

The company’s success story captured the interest of many media houses, leading them to proactively reach out for meetings with the founders. We responded by providing updates on the latest company activities, recent projects, and contributions to the energy sector. This engagement showcased the company’s achievements and reinforced its role in advancing the industry, further enhancing its visibility and reputation among key stakeholders and media outlets.

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LET’S TALK

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