CLIENT NAME:
Saera Electric
tyccAd August 6, 2024
To prepare an effective PR strategy for a product company, it’s crucial to research market sentiment, product feedback, and customer requirements. For Saera Electric, we sent their eco-friendly products to media for reviews, emphasizing the brand’s commitment to social responsibility. This includes providing entrepreneurial opportunities to rickshaw pullers while adhering to environmental norms. By highlighting Saera Electric’s dedication to sustainability and social impact, we aim to enhance their image as a socially aware and responsible brand.
The solution
The agency generated numerous product reviews and expert articles on environmental issues and climate change management, circulating them in the media. The company owner participated in debates, discussing the impact of climate change on future generations and strategies to empower even the most impoverished individuals, including women, by providing e-rickshaws for their livelihood. Additionally, the company showcased their innovative product range at expos and industry events, which led to various associations and collaborations. These efforts helped reach people in smaller towns and villages seeking work opportunities, enhancing the company’s visibility and social impact.
The Impact
This generated positive brand value for Saera Electric, creating a perception among stakeholders that the company manufactures quality products while giving back to society. On-ground activities in small towns, combined with exceptional media coverage, ensured extensive market coverage. As a result, Saera’s Mayuri e-rickshaw brand gained maximum visibility, with rickshaw pullers widely adopting and trusting Mayuri e-rickshaws like no other brand.
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