CLIENT NAME:
Pearson VUE
tyccAd August 1, 2024
As a listed company, Pearson VUE had established communication pillars that we had to follow strictly. Their objective was not to be seen everywhere but to focus on their target audience, limiting their presence to a few Tier 1 publications recommended by their stakeholders. Participating in random industry stories was not their preference. Instead, the agency prepared specific communication areas and introduced the brand to selected media outlets, focusing on very specific conversation topics that could benefit them in the long run.
The solution
Our regular weekly calls with the client helped us understand and prepare a focused content document. Specific media feedback and suggestions were shared with them immediately. The discussion calls also generated many new ideas and solutions from the team that were well received by the media when shared. With the company’s headquarters based in the UK, we acted as a window for them, helping them understand the nuances and format of Indian media. Our suggestions also helped the company to improve their PR actions specific to the Indian market.
The Impact
Pearson VUE’s strategic media placements and selected opportunities significantly enhanced the company’s brand value. They emphasized the importance of computer-based testing and skill development certifications in digitally underserved areas of the Indian market. The agency’s focus on regional and Tier 3 markets effectively met the client’s objectives. This initiative was further strengthened by the placement of expert articles in national media, targeting a broader audience and reinforcing Pearson VUE’s reputation as a leader in the industry.
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