CLIENT NAME:

Pearson VUE

tyccAd August 1, 2024

Gallery

The Strategy

As a listed company, Pearson VUE had established communication pillars that we had to follow strictly. Their objective was not to be seen everywhere but to focus on their target audience, limiting their presence to a few Tier 1 publications recommended by their stakeholders. Participating in random industry stories was not their preference. Instead, the agency prepared specific communication areas and introduced the brand to selected media outlets, focusing on very specific conversation topics that could benefit them in the long run.

The Impact

Pearson VUE’s strategic media placements and selected opportunities significantly enhanced the company’s brand value. They emphasized the importance of computer-based testing and skill development certifications in digitally underserved areas of the Indian market. The agency’s focus on regional and Tier 3 markets effectively met the client’s objectives. This initiative was further strengthened by the placement of expert articles in national media, targeting a broader audience and reinforcing Pearson VUE’s reputation as a leader in the industry.