CLIENT NAME:

PayMe

tyccAd August 6, 2024

The Strategy

In addition to extensive media opportunities, we secured event participation prospects for the client, including fintech expos, CII, and FICCI events where industry veterans were present. The client’s presence as a speaker at these events was well-received, enhancing their visibility and reputation in the industry. These engagements allowed the client to showcase their expertise, connect with key stakeholders, and strengthen their position as a thought leader in the market.

The solution

Payme, a fintech company targeting working professionals and investors, initiated relationship-building meetings with leading publications such as Economic Times, Mint, and Hindustan Times, which are widely read by their target audience. Additionally, we secured features in trade publications like Banking Frontiers, Entrepreneur, and Business Today. The client’s participation in industry stories further established Payme as a recognized name in the fintech sector, positioning them on par with their competitors. These strategic media engagements enhanced Payme’s visibility, credibility, and reputation, helping to build strong relationships with key stakeholders and attract a broader audience.

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The Impact

These activities generated numerous business leads for the company and provided networking opportunities for collaboration with like-minded brands. The increased media visibility showcased the company’s work to customers and attracted the attention of investors. By engaging with leading publications and securing features in industry-specific outlets, the company strengthened its reputation, expanded its reach, and built valuable relationships with key stakeholders, ultimately driving growth and success in the competitive market.

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