CLIENT NAME:
Patanjali
tyccAd June 21, 2022
Patanjali and Acharya Balkrishna initially faced challenges in gaining widespread media attention and recognition for their contributions. The portrayal of their work was often dismissive, and this limited their influence. To address these challenges, our strategic PR efforts were emphasised in reshaping public perception and enhancing the brand’s image at both national and international levels.
The solution
With an aim to enhance Acharya Balkrishna and build Patanjali’s market image, we implemented a comprehensive PR strategy focused on grassroots-level engagement. We worked diligently to shift public perception by amplifying Acharya Balkrishna’s work through various media channels. Key strategies included publishing his articles, blogs, and ghostwritten content on reputable online platforms to highlight his expertise in Ayurveda and natural wellness. In addition, we managed his participation in national and international events, ensuring consistent media coverage that portrayed both Acharya Balkrishna and Patanjali in a positive light.
The Impact
These strategic PR initiatives significantly improved Acharya Balkrishna’s and Patanjali’s market presence. By garnering positive media coverage and enhancing their visibility, the brand’s recognition grew substantially, leading to increased consumer trust in their products. Patanjali’s success story became more widely recognized, and Acharya Balkrishna’s leadership role was celebrated across various platforms. The positive impact of these PR efforts contributed to Patanjali’s strong foothold in the Indian market, solidifying its reputation as a leading player in the FMCG sector.
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