As a PR agency, we executed a comprehensive strategy for Mitsubishi Electric India to boost its brand presence despite market challenges. The solution focused on highlighting the company’s leadership in energy-efficient solutions, automation, and green technologies. Through targeted media outreach, case studies, and thought leadership, we emphasized its contributions to India’s smart city, infrastructure, and industrial sectors. We overcame hurdles by fostering strong relationships with key stakeholders, including government bodies and industry associations, and positioning Mitsubishi Electric as a trusted partner in sustainability and innovation. This approach significantly enhanced the brand’s visibility and credibility across diverse platforms.