CLIENT NAME:
KND STEEL
tyccAd May 28, 2025
TYC designed a dual-pronged PR strategy to establish KND Steel’s leadership in the carbon steel sector. The first approach focused on promoting the world’s first book on carbon steel sourcing authored by Hero Steels’ Executive Director and CEO, Jitendra Sharma, positioning it as a groundbreaking industry contribution. Simultaneously, TYC leveraged trending economic developments to secure expert commentary from KND Steel in reputed business stories, ensuring the brand remained at the forefront of relevant conversations.

The solution
TYC executed a robust media outreach to announce the book launch with impactful press release dissemination. The announcement received significant traction across key platforms like The Pioneer, Dainik Bhaskar, and other mainstream media. In parallel, TYC identified a timely opportunity in a national budget-related news cycle.






The Impact
KND Steel developed increased recognition across national media through concentrated storytelling and subject-matter expertise positioning. Its book launch attracted widespread industry attention, solidifying their positions as thought leaders. Strategic comment and analysis in a key economic growth period ensured the brand’s relevance continued to grow.






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