CLIENT NAME:
IIIT DELHI
tyccAd August 1, 2024
It was imperative for the PR company to familiarize the education media with IIIT-Delhi and to have them consider it an important player in technology research and education, similar to the IITs. Although the media noticed the institute’s existence due to its state government affiliation, building a trust factor for a comparatively new technology institute (just a decade old) to reach the level of trust that the decades-old IITs already have was a challenge.
The solution
We began by introducing the institute to the media and showcasing its various innovative research projects conducted since its inception. This was coupled with sharing admission alerts and news of students’ achievements at the international level. The institute already had foreign students participating in its exchange programs. We also facilitated and conducted interviews in the media for them, highlighting the institute’s positive and welcoming culture. Regular interviews with the director and faculty members appearing in the media also portrayed the institute in a positive light, providing tough competition to the IITs.
The Impact
The exclusive research stories about the institute published in leading media houses like The Economic Times, Outlook magazine, and Business Today received rave reviews from their stakeholders. Additionally, admission alerts and press releases about new courses published in education outlets like Education Times, Careers360 magazine, and Shiksha.com received great reviews from prospective students.
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