CLIENT NAME:
GLC Wealth
tyccAd August 1, 2024
As a legal firm offering consultation to various HNI and middle-class individuals, it was important to project the company as trustworthy and to showcase their work to their target audience, emphasizing the positive impact they have already made in the market. In addition to highlighting the company spokespersons, our task was to generate and promote case studies of the company’s work, thereby establishing trust.
The solution
Building trust is a gradual process, akin to climbing stairs one by one. Our initial objective was to familiarize the brand with the media, so once they trusted the company, they would endorse it in their stories as third-party endorsers. Our aim was to generate positive stories about the company’s activities.
The Impact
All the positive stories generated about the brand were covered in leading financial publications, which were the client’s target. Almost all major financial outlets, including Mint, The Hindu Business Line, The Economic Times, and Business Today, featured the company and presented it in a positive light.
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