CLIENT NAME:

Gautam Solar

tyccAd August 6, 2024

The Strategy

Gautam Solar’s PR strategy spans across India, delivering innovative solar products and technology nationwide. To maximize reach, a PAN India approach was adopted, ensuring stories and updates were shared across all regions, including interior areas. This well-balanced, widespread approach aimed to engage a broad spectrum of stakeholders, enhancing visibility and impact. By covering diverse geographical areas, Gautam Solar effectively communicated its achievements and expanded its presence throughout the country.

The solution

Gautam Solar leveraged its extensive knowledge and industry expertise to secure expert interviews with leading media outlets. Major publications like The Hindu Business Line, Mint, and Business India, which had reporters covering the renewable energy sector, were given easy access to valuable industry insights through client meetings. Additionally, the media frequently requested opinion pieces from Gautam Solar’s experts, which were promptly provided. This proactive engagement not only positioned Gautam Solar as a thought leader in the renewable energy sector but also ensured consistent and positive media coverage, enhancing the company’s visibility and credibility.

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The Impact

The company’s continuous innovation and adoption of new technologies caught the attention of their dealers, partners, and investors. This built trust and confidence, encouraging these stakeholders to align with the company confidently. Their faith in the company’s future direction was solidified by its commitment to technological advancement, ensuring a poised and assured partnership. As a result, the company not only attracted but also retained strong support from key players in the industry, reinforcing its market position.

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