CLIENT NAME:
Finway FSC
tyccAd June 21, 2022
To raise knowledge of Finway FSC’s existence and to establish the image of Mr Rachit Chawla (Founder & CEO) as one of India’s top financial advisers. Challenges Faced: It was difficult at first since the company was fledgling and there was very little awareness of its existence even in the regional market. A strategic PR was needed to introduce Mr Rachit Chawla as a young Finance Guru to media and industry stakeholders.
The solution
Initially, we started Finway’s PR with tools like Industry stories, authored articles, expert opinions, press releases, profiling, panel discussions, awards participation, and coverage highlighting the features of Finway apps in financial media. We also manage the personal profile of Mr Rachit Chawla on social media from ground zero and today he has thousands of organic followers on Facebook and Twitter. The agency has also created a website in his name “https://www.rachitchawla.in.” Our SEO team have worked diligently on the company’s and founder’s websites and succeeded in securing top spots for Rachit Chawla and Finway on Google searches. Besides these services, presently we are handling all their lead gen campaigns and brand ads and social media.
The Impact
More than 80 unique newspapers have featured Mr Rachit Chawla and Finway FSC on a pan-India level since we began our PR service for Finway, with 700+ media coverages. His opinion piece has appeared in the op-ed pages of major financial publications. Rachit has also been invited to a number of high-profile panel discussions, including those hosted by NewsX, Zee Business, ABP News, India News, and others. He has participated in over 102 interviews, 52 plus profiling appearances, ten-speaker opportunities, and 11 awards.
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MILLION REACH
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AWARDS
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PIECES OF MEDIA COVERAGE
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