CLIENT NAME:
AKS CLOTHING
tyccAd June 21, 2022
AKS Clothing’s PR strategy was crafted to tackle market challenges and fierce competition in the clothing industry. The focus was on gaining positive media coverage by emphasizing the brand’s unique strengths and building trust. This approach helped AKS Clothing stand out and establish itself as a credible and competitive player in the Indian fashion market.
The solution
To solidify AKS Clothing’s market image, a multifaceted PR strategy was deployed, utilizing several key tools. Press releases and article placements helped to create a strong narrative about the brand’s journey, values, and product offerings, while product placements were used to increase visibility across multiple platforms. The brand collaborated with influential bloggers and celebrity bloggers, gaining credibility and engaging with a wider audience. Participation in awards, panel discussions, and brand appearances on prominent news channels further amplified its presence. A key highlight was leveraging Ms. Nidhi’s profile as the founder, which included securing speaking opportunities and media features to emphasize her entrepreneurial journey.
The Impact
The PR campaign significantly boosted AKS Clothing’s visibility and credibility, securing over 595 media coverages and partnerships with Jabong, Myntra, and Flipkart. The brand earned prestigious awards like the Indian Women Convention Awards 2018 and Women Achiever Awards 2019. Ms. Nidhi Yadav’s profile was elevated through speaker engagements at TEDx and Outlook. In 2019, the brand got Flipkart’s funding further accelerated growth, driving sales and solidifying AKS Clothing’s position as a leading player in the ethnic wear market.
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