CLIENT NAME:

38th National Games

tyccAd March 29, 2025

The Strategy

Our approach focused on maximizing visibility and creating a compelling narrative around the 38th National Games. We strategically leveraged press releases, athlete stories, media briefings, and digital engagement to generate excitement. By partnering with top-tier national and regional media, conducting exclusive interviews, and amplifying content through real-time social media updates, we ensured continuous buzz.

The solution

We executed a comprehensive PR and social media campaign, blending traditional media outreach with real-time digital engagement. Press conferences, media interactions, and tailored athlete features helped secure coverage in leading newspapers, television channels, and online platforms. Our social media strategy involved live event updates, behind-the-scenes content, athlete highlights, and interactive engagement, ensuring maximum digital reach.

image
image
image
image
image
image
image

The Impact

Our PR and social media efforts resulted in over 25,000 media coverages, spanning local, national, and international platforms, significantly boosting the event’s visibility. The Games received extensive coverage, enhancing brand positioning and audience engagement. Our strategic storytelling and digital amplification make the 38th National Games one of the most widely covered sporting events in India.

image
image
image
image
image
image
image

00 +

Million Reach

00 +

Press Releases

00 +

Pieces of Media Coverage

image

LET’S TALK

Thank You For Checking Out The Yellow Coin Communication. If There’s Anything We Can Help You With, Do Reach Out To Us. We Love Public Relations Anyway!

Address

Uppal Plaza, M6, Suit - 3B, 3rd Floor, District Centre,
Jasola, New Delhi – 110025

Event Planning

+91 - 9220433105

Get a Free TYC Communication Quote Now

    What is 4 + 1 ?