CLIENT NAME:
38th National Games
tyccAd March 29, 2025
Our approach focused on maximizing visibility and creating a compelling narrative around the 38th National Games. We strategically leveraged press releases, athlete stories, media briefings, and digital engagement to generate excitement. By partnering with top-tier national and regional media, conducting exclusive interviews, and amplifying content through real-time social media updates, we ensured continuous buzz.

The solution
We executed a comprehensive PR and social media campaign, blending traditional media outreach with real-time digital engagement. Press conferences, media interactions, and tailored athlete features helped secure coverage in leading newspapers, television channels, and online platforms. Our social media strategy involved live event updates, behind-the-scenes content, athlete highlights, and interactive engagement, ensuring maximum digital reach.






The Impact
Our PR and social media efforts resulted in over 25,000 media coverages, spanning local, national, and international platforms, significantly boosting the event’s visibility. The Games received extensive coverage, enhancing brand positioning and audience engagement. Our strategic storytelling and digital amplification make the 38th National Games one of the most widely covered sporting events in India.






00
Million Reach
00
Press Releases
00
Pieces of Media Coverage

LET’S TALK
Thank You For Checking Out The Yellow Coin Communication. If There’s Anything We Can Help You With, Do Reach Out To Us. We Love Public Relations Anyway!
Address
Uppal Plaza, M6, Suit - 3B, 3rd Floor, District Centre,
Jasola, New Delhi – 110025
Phone
Event Planning
Get a Free TYC Communication Quote Now
