Winner of online ads – Google or Facebook?

Among all business development strategies, word-of-mouth has a major impact on the audience. Apart from instant growth, paid advertising has been a useful tool in scaling up businesses. In the online advertising industry, the search engine giant – Google and the big fish in the pond of social media – Facebook, are the two most demanding platforms. While Google tops in Pay Per Click advertising solutions, Facebook aces the paid social ads. But this brings a question for businesses: whether to choose Facebook ads or Google ads. An SMO company in Delhi can help you figure out which platform is better for your business and assist you in designing the best ad campaigns to draw maximum return on investment (ROI). 

Statistics breakdown 

According to the GS StatCounter reports of April 2024, Google has a total share of 97.98% of the Search Engine Market Share in India, topping the scoreboard. Bing, Yahoo, and others in the list comprise less than 3% of the total. Also, Facebook topped the scoreboard with 69.66% of the total share in Social Media Stats India, followed by Instagram, YouTube, and others. 

Similarly, according to Meta Investor Relations, in 2018, more than 60% of businesses spent more on textual PPC ads, while only 49% spent time on social ads. But does this indicate that Google wins the race, and Facebook still needs to work on its work plan?

There is no clear cut response to the above question, as both of them have their value in their own respect. The winner is based on the type of industry, purpose, target audience and digital marketing strategy. An SMO company in Delhi assists you in choosing the better option based on the nature of your business for the best online ad campaigns. 

Google vs. Facebook

Both platforms have pros and cons, which ultimately complement each other, making an effective ad campaign collectively. While they have different attributes and functions, they make an impeccable pair when working together. As a business owner, all you need to care about is not putting all your eggs in one basket but distributing them. 

If you are a B2C business owner, your aim must be building a brand identity among your target audience. In such a case, Facebook undoubtedly is a better option because of its visually engaging formats, which are better suited to creating awareness. It has a wide reach and dominates the market share on social media, as discussed above. 

Coming to a business that aims to drive immediate results to increase sales, then Google is the perfect platform for you since ads here are more effective for direct response objectives due to their high-intent audiences. 

A win-win verdict

Both advertising platforms are best based on the business niches. They come with their benefits and help various businesses around the world. While Facebook wins the crown of brand awareness, Google sits on the throne of immediate increased sales. Businesses should use them collectively so that they can focus on the strong sides of both platforms for maximised outreach. The best SMO agency in Delhi helps you with the best digital ad campaigns to drive effective results and maximum ROI.

Prev Are editorial calendars still relevant in PR? June 7, 2024

4 Digital marketing campaigns that made it to spotlight June 12, 2024 Next