CLIENT NAME:
Underdogs Café
tyccAd May 30, 2026
TYC Communication collaborated with 200+ nano, macro, and mega influencers across food, lifestyle, fashion, and entertainment. A phased campaign featuring teaser reels, live launch-day coverage, reviews, and location-tagged content maximised city-wide Instagram visibility, audience engagement, and sustained excitement around Underdogs Café.
The Impact
The campaign generated 200+ reels and 400+ stories organically, achieving an estimated reach of over 2–3 million audiences. Strong influencer-driven visibility translated into significant launch-week footfall, sustained post-launch buzz, and established Underdogs Café as Indore’s newest trending culinary and nightlife hotspot.
