CLIENT NAME:
Rozgaar Mahakumbh 2025
tyccAd May 12, 2026
TYC Communication engaged 50+ nano and micro influencers, focusing on regional youth creators across Instagram and short-video platforms. Pre-event promotions, live on-ground coverage, recap content, and the Influencer Yuva Samman initiative amplified awareness, engagement, and participation for Rozgaar Mahakumbh 2025.
The Impact
The campaign generated 75+ reels/posts and over 250 stories, achieving an estimated reach of 1.5–2 million+ youth audiences across Uttar Pradesh. Strong influencer-driven engagement increased awareness among students and job seekers, translating digital visibility into significant on-ground participation at the employment fair.
