CLIENT NAME:
Sushasan Samvad: Odisha Ki Udaan
tyccAd September 5, 2025
TYC Communication crafted a multi-layered communication and branding strategy to ensure the event’s massive success. A robust pre-event press release created anticipation, while influencer collaborations amplified reach. Tailored social media plans, live coverage, and thought-driven content positioned Odisha Ki Udaan as a national dialogue on governance.
The Impact
The conclave turned out to be a huge success, profoundly raising Panchjanya’s presence in public discourse on governance. TYC’s converged strategy garnered significant media mileage, trending hashtags, and an impactful digital presence. Influencer voices added further credibility, and live streams drew enormous online engagement. The branding efforts not only improved event recall but also positioned Odisha as a forward-thinking state at the national level. Finally, the event demonstrated TYC’s capability to turn ideas into effective large-scale communication campaigns.
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