CLIENT NAME:

ICFA and Phoenix Foundation

tyccAd July 26, 2025

Gallery

The Strategy

TYC Communication devised a multi-channel communication strategy to amplify the launch of the National Sustainability Council by ICFA and Phoenix Foundation. With Earth Day as the backdrop, the campaign aimed to garner nationwide media attention, engage key stakeholders in agriculture and sustainability and position the event as a pivotal moment in India’s green mission. Pre-event buzz, media invitations, tailored press releases, and journalist briefings ensured consistent messaging and impactful coverage across top-tier media platforms.

The Impact

The PR campaign executed by TYC Communication delivered measurable impact, with the event gaining strong national presence through media features, interviews, and news coverage. Attention to dignitaries’ participation and council objectives helped create a lasting narrative around sustainability. The conclave became a platform for serious dialogue, and ICFA’s proactive role was well recognized. The initiative contributed to enhancing ICFA’s image as a key driver in India’s agricultural and environmental transformation.