CLIENT NAME:
ICFA and Phoenix Foundation
tyccAd July 26, 2025
TYC Communication devised a multi-channel communication strategy to amplify the launch of the National Sustainability Council by ICFA and Phoenix Foundation. With Earth Day as the backdrop, the campaign aimed to garner nationwide media attention, engage key stakeholders in agriculture and sustainability and position the event as a pivotal moment in India’s green mission. Pre-event buzz, media invitations, tailored press releases, and journalist briefings ensured consistent messaging and impactful coverage across top-tier media platforms.
The solution
As the official PR and media partner, TYC Communication managed end-to-end publicity, from pre-event buzz to post-event coverage. Press releases, media invitations, and backgrounders were crafted to highlight the collaborative initiative between ICFA and Phoenix Foundation. TYC facilitated media interactions with prominent guests and ensured their presence was well-documented across national and regional platforms. On-ground media management and strategic press outreach enabled wide visibility across digital, print, and broadcast media.
The Impact
The PR campaign executed by TYC Communication delivered measurable impact, with the event gaining strong national presence through media features, interviews, and news coverage. Attention to dignitaries’ participation and council objectives helped create a lasting narrative around sustainability. The conclave became a platform for serious dialogue, and ICFA’s proactive role was well recognized. The initiative contributed to enhancing ICFA’s image as a key driver in India’s agricultural and environmental transformation.
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