CLIENT NAME:
Midea India
tyccAd June 25, 2025
TYC Communication designed a comprehensive PR plan focusing on boosting Carrier Midea India’s visibility across print, digital, and electronic media. The strategy emphasized targeted media interactions, strategic press releases, and on-ground activations like store launches to strengthen the brand narrative. Additionally, events were planned to engage key stakeholders and audiences, aligning with Carrier Midea’s expansion goals in the Indian market.
The solution
TYC incoprated an integrated PR campaign to brand Carrier Midea India as a market leader in the HVAC category. The agency organized and conducted store launch events in key cities with high involvement by prominent media outlets and target groups. Each event was accompanied by customized press releases, strategic journalist connections, and media relations.
The Impact
The joint efforts brought an unprecedented media footprint, with top media coverage increasing Carrier Midea India’s brand visibility. The high-profile events saw active engagement by leading media, influencers, and customers. This reflected considerably better brand perception, heightened audience engagement, and a positive boost to sales. The campaign was able to establish Carrier Midea India as a reliable and emerging player in the Indian HVAC industry.
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