CLIENT NAME:
‘Jashn-E-Qawwali’ with Nizami Bandhu by Wishes & Blessings.
tyccAd July 4, 2023
The strategy was built around two main goals: firstly, capturing media attention to ensure coverage of the event, and secondly, maximizing the proceeds from the fundraising concert to support the establishment of a skill development centre under Project Sahas, a program dedicated to uplifting underprivileged women in Delhi. The media were cordially invited to be part of the musical evening by the famous Nizami Bandhu. This approach resulted in widespread event coverage and successful fundraising, significantly enhancing visibility and generating positive awareness for the Wishes and Blessings initiative.
The solution
Our PR and branding strategy for the event focused on maximizing visibility through a mixed approach. We released both pre-event and post-event press releases, aiming to secure coverage in top publications. Influencers were invited to attend the event and encouraged to share event details across their social media platforms days before and even after the event. Additionally, we created awareness well in advance by promoting the event across various social media channels of Wishes and Blessings. This ensured consistent engagement leading up to the event and helped generate interest among key stakeholders.
The Impact
The event was a success, resulting in solid media coverage across major online and print channels. The event saw a positive turnout, with several influencers and notable guests attending and sharing their experiences online. This not only boosted the visibility of the fundraiser but also helped raise a substantial amount of proceeds for Project Sahas. The comprehensive coverage enhanced the event’s reputation and garnered significant public and media interest.
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