CLIENT NAME:
Indian Oil marks 2nd anniversary of India’s 1st 100 Octane high-performance XP 100 premium oil.
tyccAd July 4, 2023
Our aim for the event was to showcase Indian Oil’s high-performance XP 100 petrol, celebrating its second anniversary with a power-packed bike rally. Introduced in 2020, XP 100 took India into the league of advanced nations like Germany and the USA, further promoting the government’s Atmanirbhar Bharat initiative. Through this event, Indian oil aimed to raise awareness about this premium Indian alternative, engaging passionate bikers and the wider community. To achieve this, we developed a strong PR and branding plan to highlight XP 100’s superior quality and boost brand awareness.
The solution
Our PR and branding strategy revolved around comprehensive event promotion and media outreach. We executed a well-planned press release, securing coverage across top media channels in both online and print platforms. To further amplify visibility, the event was promoted on various social media channels and supported by billboards and posters strategically placed throughout the region. This multi-channel approach ensured maximum exposure and a cohesive brand message.
The Impact
Our efforts had a significant impact, with the rally attracting enthusiastic participation from multiple bikers of the Club Flying Falcon, and it garnered widespread media attention. Coverage in prominent media outlets both online and in print, along with active social media buzz, significantly boosted Indian Oil’s brand visibility. The event successfully reinforced the premium positioning of XP 100 and created a strong connection with the target audience.
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