CLIENT NAME:
Servokon Systems Limited showcased
tyccAd July 4, 2023
With its entry into the solar energy segment, Servokon aimed to establish itself as a key player in the clean energy industry by showcasing its new role as an Engineering, Procurement, and Construction (EPC) company. Offering a diverse product range that included off-grid and on-grid solar power generation systems, panels, and inverters, Servokon intended to serve both domestic customers and larger solar projects. At Elecrama 2023, the company displayed its innovative solar batteries, inverters, and Solar Power Generation Systems (SPGS), all while aiming to create strong PR tactics that could attract both media attention and a broad audience to its stall.
The solution
To ensure maximum visibility and engagement at Elecrama 2023, we executed a comprehensive PR and branding strategy. A well-crafted press release was distributed to top media outlets, both online and in print, announcing Servokon’s entry into the clean energy sector. In addition, we collaborated with key media partners to secure extensive coverage of the event, highlighting Servokon’s innovative products and solutions. Simultaneously, the event was promoted across various social media platforms, creating buzz and driving foot traffic to Servokon’s stall. Our strategic efforts were focused on drawing attention to Servokon’s clean energy offerings, positioning the company as a leader in this evolving sector.
The Impact
The PR and branding efforts led to significant success at Elecrama 2023. Servokon’s stall attracted a large number of visitors, and the company’s presence was covered extensively by top-tier media outlets across both online and print channels. This media exposure not only increased Servokon’s visibility in the clean energy market but also generated strong interest in its product range. As a result, the event directly contributed to a noticeable increase in sales, reinforcing Servokon’s position in the solar energy sector. The positive momentum from the event laid the groundwork for future growth in the clean energy space.
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