CLIENT NAME:
Launch of Chambal Ki Chitthi Documentary by Waterman of India Dr. Rajendra Singh and Yuvika Chaudhary
tyccAd July 4, 2023
As an agency, we played a pivotal role in the successful launch of *Chambal ki Chithi* by orchestrating a comprehensive media strategy. We collaborated closely with the event organizers to manage the event launch, ensuring seamless coordination and execution. Our efforts included targeted media callings, which resulted in significant media attendance and coverage across various platforms. Post-event, we leveraged our strong media relationships to secure additional coverage and story opportunities, further amplifying the documentary’s impact and reach. Our strategic approach ensured that the event received the visibility and recognition it deserved, highlighting the importance of the ERCP and water conservation.
The solution
Our agency successfully generated over 144 media coverages, exceeding the required target for the *Chambal ki Chithi* launch. We meticulously managed media callings for the premiere watch, interviews, and reviews, ensuring widespread attention from key outlets. Our team expertly handled both pre-event and post-event press releases, securing comprehensive media presence. By strategically engaging with media partners, we amplified the documentary’s message, highlighting its significance and driving impactful coverage. Our efforts ensured that the event received extensive recognition, fulfilling and surpassing client expectations.
The Impact
The post-event impact on the client has been significant, with the extensive media coverage and strategic press engagement amplifying the visibility of *Chambal ki Chithi* and the Eastern Rajasthan Canal Project (ERCP). The 144+ media coverages have positioned the client as a key voice in water conservation, enhancing their reputation and credibility. The successful execution of the event and media strategy has also strengthened their relationships with stakeholders and opened doors for future collaborations and awareness initiatives.
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