CLIENT NAME:

AKS CLOTHING

tyccAd June 21, 2022

Gallery

The Strategy

AKS Clothing’s PR strategy was crafted to tackle market challenges and fierce competition in the clothing industry. The focus was on gaining positive media coverage by emphasizing the brand’s unique strengths and building trust. This approach helped AKS Clothing stand out and establish itself as a credible and competitive player in the Indian fashion market.

The Impact

The PR campaign significantly boosted AKS Clothing’s visibility and credibility, securing over 595 media coverages and partnerships with Jabong, Myntra, and Flipkart. The brand earned prestigious awards like the Indian Women Convention Awards 2018 and Women Achiever Awards 2019. Ms. Nidhi Yadav’s profile was elevated through speaker engagements at TEDx and Outlook. In 2019, the brand got Flipkart’s funding further accelerated growth, driving sales and solidifying AKS Clothing’s position as a leading player in the ethnic wear market.