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5 Unspoken Rules Journalists Wish PR Experts Followed

tyccAd | October 10, 2025 | Public Relations,Digital PR,Social Media,PAY PER CLICK,Digital marketing services,media relations

Media liaisoning is a daunting task for PR companies, and experienced PR experts know how to learn from journalism. Here are 5 unspoken rules that can help PR make their clients happy while easing the life of a journalist, fostering stability and trust in their media relations.

The Headline Rules: Place the Human Interest Angle Upfront

Journalists get a thousand pitches in emails daily, and it’s virtually impossible to go through all releases one by one. At most, they skim through the subject line or headlines for interesting angles and read the ones that seem to be relevant for their own audience at first glance.

Hence, if you have an outstanding news peg, it’s best to include it in the headline itself rather than being passive.

Quality Matters: Media Interaction Doesn’t Warrant a Story

Securing a media interaction opportunity puts PR professionals on cloud nine. However, it is only the first step towards a featured article or story. Making a story is contingent on one big factor, i.e. how valuable is it in comparison to what the journalist was going to cover otherwise? (Tip: This is valid for every media pitch.)

Expert PR companies know what constitutes the editorial agenda and criteria, and hence, it’s best to ensure that the brand spokesperson can convey his insights in a way that meets the journalists’ values, requirements, and expectations.

All Pitches are Great, but Few are Relevant

Journalists are quick to pick topics of their interest. So, pitches with only a tangential link to their niche don’t get considered. As mentioned, a journalist has multiple pitches to consider, and they would always pick the ones that directly concern their beat. Hence, offering valuable information to the right journalist is more important than crafting an impeccable pitch.

Respect Boundaries: Every Journalist Communicates Differently

Some journalists might be fine with a direct call, while others might prefer keeping conversations in the mail. Similarly, some might find messaging on chatting apps like WhatsApp vexing or might prefer it only on certain occasions. Sticking to the agreed channels of communication is the best PR practice professionals can follow.

Forward Planning: Know the News Cycle

Every piece of information in a media beat has its own cyclical time for popularity and rest. Thus, a PR professional should be able to predict them in advance and secure opportunities for the same ahead of time. This can be foundational to building a positive relationship with a journalist, as it potentially eases their work.

Concluding Remarks

Journalists have limited space in their columns and an endless array of expert-led opinions delivered to them in their inboxes by PR professionals. If your client is not high profile, then the newsworthiness of the content is what makes you stand out from the crowd.

PR professionals at TYC are well aware of the complexities that embody editorial discretion of news publications. Whether it is aligning the content to the target media’s values or objectives or meeting the interests of the audience, our professionals deliver the best PR services in Delhi.