5 Press Release Statistics to Know for a Successful PR campaign

There are numerous ways to tell a brand story and the press release remains a classic tool in best PR services. When used effectively, press releases can create a favorable buzz around a brand’s new project or product and drive its growth. And here are 5 statistical facts that can help you plan your campaign and execute it flawlessly-

1. 3 in 4 journalists like to receive press releases from brands.

In 2023, Cision conducted a survey with journalists around the world and found that 74% of journalists are interested in press releases from PR professionals. This is 20% more than the demand for exclusive content for stories. Thus, if you are thinking press releases are a thing of the past, you are wrong. They can arguably be your best friend in cutting through the noise and being noticed in the media.

2. 51% Press releases include multimedia to boost engagement

Visual representation of the product or event is an evergreen way of garnering interest of the audience and this is what journalists also want at the end. They want the visitors to spend time with their publication and images and videos serve the purpose well. In fact data shows that an image can boost engagement by 2x and including both images and videos can increase engagement by 6x.

3. 36% of journalists cite lack of resources to cover all pitches as an issue

Every day, newsrooms receive hundreds of pitches, and publishing each story requires time and human resources. So, when even journalists want to consider every story, they must make the difficult decision to reject many. For brands, this means that they are constantly competing for media space, and their long-term media relations are critical to the success of their pitches.

4. Brands saw an 18% increase in event attendance through press release

The overarching  objective of a press release is attention seeking from interested audiences. Thus, there is no surprise that when a press release is picked by the right media, it yields positive results. When Cision investigated brands about the impact of their press releases, many happily reported that it boosted the attendees of its events, proving they remain an invaluable tool for brand growth.

5. Which sources do you find most useful for generating content or ideas?

Journalists around the world, including India, choose press releases as a critical source of information and story ideas as they serve as a real time window into industry development and trends. This is even higher than reports and research papers, emphasizing how big an impact a good press release can make.

Bonus: 92% journalists preferred to be pitched via 1:1 email

Muckrack’s 2023 journalist report illustrated that journalists look for exclusivity and prefer 1 on 1 emails rather than group emails. Several studies over the years suggest that only 20-25% pitches are even opened by journalists which complement the previously mentioned fact. If you are sending a group mail, it reduces scope of personalisation and can reduce the interest of the journalist.

As the opportunities posed by press releases continue to evolve and grow, to leverage them, brands would need to build a strong media presence characterised by good media relations. An experienced PR agency in Delhi like The Yellow Coin Communication can help you amplify the impact of your PR efforts with strategic integration of all PR tools, so that you get the attention you deserve.

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